About Us

About Rup Exports Limited

Rup Exports Limited is a leading manufacturer, supplier, and exporter of premium stationery and textile products, operating under the trusted LEON brand. Established in India in 1988 as Rup Exports, we have built a reputation for quality, innovation, and excellence.

Our operations expanded to Tanzania, where Rup Exports Limited was incorporated under the Companies Act of Tanzania (Cap.212) and continues to thrive. Both companies are owned and led by the same directors and shareholders, ensuring a seamless vision and commitment to customer satisfaction.

Recognized as a government-certified export house, Rup Exports maintains high standards of quality and compliance, serving markets across Africa, India, Dubai, and beyond.

Our Vision

To be the global leader in providing premium stationery and textile products under the LEON brand, setting new benchmarks for quality, innovation, and customer satisfaction.

Our Mission

Our mission is to deliver high-quality products and services that exceed customer expectations. We strive to leverage innovation, build strong partnerships, and embrace sustainable practices to drive long-term growth and customer loyalty.

About LEON – Our Trusted Brand

LEON is more than just a brand – it is the heart of Rup Exports Limited’s identity. Born from our vision for excellence, LEON represents our unwavering commitment to delivering superior stationery and textile solutions to customers around the world.

Every product under the LEON brand is crafted with precision, combining quality materials, innovative design, and rigorous quality control to meet and exceed international standards. From exercise notebooks and spiral books to national flags and diaries, LEON products cater to diverse customer needs with elegance and functionality.

LEON’s reputation is built on trust, performance, and style. Customers and partners across Africa, India, Dubai, and beyond recognize LEON as a symbol of reliability, innovation, and excellence. As we continue to expand our global reach, the LEON brand will remain at the forefront of Rup Exports Limited’s commitment to delivering value and quality to every customer.

Our Achievements & Impact

At Rup Exports Limited, we take pride in our journey, partnerships, and global reach. Our milestones reflect our dedication to delivering exceptional products under the LEON brand.

35+Years of Experience

10+Global Partnerships

20+Countries Served

100+High-Quality Products

Our Legacy of Excellence

Since our inception in 1988, Rup Exports Limited has journeyed from a local stationery manufacturer to a globally recognized export house. Our success is built on unwavering dedication to quality, trusted partnerships, and continuous innovation. Together with our partners and customers, we are creating a future where superior stationery and textile solutions are within everyone’s reach.

Founded in India

Launched with a vision to deliver innovative and high-quality stationery solutions.

Expansion to Tanzania

Established Rup Exports Limited in Tanzania, strengthening our presence in East Africa and broadening our global reach.

Creation of the LEON Brand

Introduced LEON, a flagship brand renowned for its premium stationery and textile products, meeting diverse customer needs.

Global Partnerships Established

Forged lasting relationships with suppliers and distributors across Africa, India, and Dubai, enhancing supply chain strength.

Recognition for Quality and Compliance

Forged lasting relationships with suppliers and distributors across Africa, India, and Dubai, enhancing supply chain strength.

Talents Behind Our Success

Rup Exports Limited is guided by the leadership and vision of Mr. Paras Shah and Ms. Darshana Shah, who also serve as the sole shareholders and directors of both Rup Exports Limited in Tanzania and Rup Exports in India. Their extensive industry expertise, spanning over three decades, has been instrumental in establishing Rup Exports as a trusted name in premium stationery and textile products. Under their guidance, the company has expanded its global footprint, strengthened its reputation for quality and compliance, and introduced the LEON brand as a symbol of innovation and excellence.

Global Partnerships & Certifications

With headquarters in Tanzania and a strong presence in India, Rup Exports Limited serves customers across Africa, India, Dubai, and beyond. Our products, backed by the LEON brand, are distributed through a robust network of partners and distributors, connecting markets and cultures.

As a government-certified export house, we are recognized for our adherence to Tanzanian laws and international quality standards. We hold certifications and compliance records that reflect our commitment to delivering products and services responsibly and with integrity.

Download GPSA contract